NEUTROGENA
2022 WINTER CAMPAIGN VISUAL DEVELOPMENT PROJECT
Client. Neutrogena
Year. 2022
Brand Location. South Korea
Art Director. Yumi Jung
Designer. Miae Kim, Soyeon Kim, Mingyeong Kim, Eunyoung Kang
Photographer. Junghun Yeom
In order to express the upgraded "10-layer moisturizing' of 'Cica Emulsion',
HEAZ visually captured a moisturizing formulation
in the main visual and planned a directed cut that reflected the 'Derma Science' mood.
